Hey girl! Have you heard of BH Cosmetics? When I first stumbled upon this indie brand on Instagram a few years ago, I became utterly hypnotized by their dazzling eyeshadow palettes and rainbow colored highlights.
I loved how fearlessly Pigmented their products appeared intutorials. Yet with millions of followers and rave reviews, were these cosmetics actually legit? Or total hype?
Well, one spontaneous 2am shopping session and $300 later – I found out for myself!
Here’s the good, bad and ugly after testing over 50 BH Cosmetics makeup products on my very own face the past few months. Consider this your tell-all guide to them before you shop!
BH Cosmetics By The Numbers
Maybe you’re still wondering wtf is BH Cosmetics exactly? Me too at first! Here’s a crash course origin story:
- Founded in 2009 by LA duo Benny & Harland (BH – get it?)
- Gained initial traction through beauty blogging partnerships
- Acquired by private equity firm MidOcean in 2018
- Quadrupled Instagram followers since 2015 to 4 million+
- Received $200k+ funding from celebrity investors like Cara Santana
Today, the indie brandromansts a widerange of cruelty-free, vividly pigmented cosmetics bursting with personality. And the proof remains in some seriou$ dollar $ign$ tallying over $50 million in sales annually!
While I ended up falling hard for their eyeshadows and brushes, not EVERY product became my new holy grail. Let’s get into what’s hot and what’s not!
Eyeshadow Palette Reviews: True Pigment Powerhouses
Face it – we all lust after a bitchin eyeshadow palette. And BH Cosmetics has saturated the market with stunners in every color story imaginable.
I took five of their most popular palettes for a spin – including beloved collections like Brazil and Mimosa. Below you’ll discover my honest thoughts on pigment, blendability, fall out and more.
Take Me To Brazil
I couldn’t wait to dive into this palette filled with electric mattes and striking metallics inspired by Carnival energy. The yellow-based greens and blues intimidated me at first. But all 35 shades surpassed expectations applying vividly while blending smoothly!
I easily created editorial looks mixing the matte blacks and oranges with various shimmers. And the colors wear for hours without fading. Fall out also remains minimal if you tap excess powder off brushes.
For color payoff, texture and versatility – Brazil earns top marks. The $18 price tag makes it an absolute steal. This palette suits bold beauty lovers not afraid of neon vibrancy!
Mimosa
I’m a sucker for anything champagne themed. So you better believe I had to indulge in some bubbly bronzed glitz courtesy of the Mimosa palette!
The mix of gold and bronze shimmers pair gorgeously with those rich matte browns. I found each shade smooth, blendable and properly pigmented. Looks easily transition from day to night while neutral enough for beginners.
And while most shimmers lacked that ultra-foil metallic finish, they absolutely get the job done. I happily give my Mimosa palette seal of approval for just $14!
Galaxy Chic
Interstellar beauty lovers – this one’s for you! The Galaxy Chic palette teleports your eye looks straight to the cosmos with holographic purples, greens and blues.
I worried the chunky glitter formula would sheer out or apply patchy. But these baked shadows pleasantly surprised me leaving stellar color payoff without heavy fall out.
The $12 price also can’t get beaten for 22 expertly curated shades. Consider Galaxy Chic when cravinga shameless glam moment full of shine!
Zodiac Love Signs
Maybe I’m just a sucker for all things astrology, but the Zodiac Love Signs palette enchanted me instantly. As a Gemini, I especially adored that dazzling metallic white shimmer paired with those stunning burgundies and emeralds.
The formula almost feels damp upon application allowing foiled intensity. And the color story flawlessly channels cosmic energy in the best possible way!
At $14 for 25 shadows, I strongly recommend to my fellow horoscope babes. Tap into your sign through stunning eye looks that last all night thanks to legit pigment.
Lost in Los Angeles
As an LA native myself, I just had to see if BH Cosmetics accurately bottled up palm tree vibes within this iconic palette.
The brand totally nailed the coastal aesthetic with breezy neutrals contrasted by pops of ocean blue and fiery orange. I found the shimmers exceptionally smooth and reflective. Mattes also blended out seamlessly.
And the shade range works beautifully on my light-medium complexion while remaining versatile enough for most skin tones. For a solid neutral option at $12, take a beachy makeup vacation no matter where you live!
BH Cosmetics Eyeshadow Pigmentation Rankings
If evaluating solely on pigment intensity – here’s how the palettes stack up from most vibrant to slightly more muted:
- Take Me to Brazil
- Zodiac
- Galaxy Chic
- Lost in Los Angeles
- Mimosa
No matter your color preference, BH Cosmetics absolutely over delivers on eyeshadows with stunning formulas for WAY less than most competitors. Now onto complexion…
BH Cosmetics Face Makeup Reviews: Flawless Finishes
A flawless face requires quality base products that play nicely under pigmented shadows. I took 5 top-rated BH Complexion items for a spin on my finicky combination skin.
Here’s how the foundations, concealers, highlighters and bronzers I tested measured up:
Naturally Flawless Foundation
Finding my perfect foundation match as a light neutral proves difficult. But the Naturally Flawless range offers 30 flexible shades with adjustable coverage from medium to full.
The liquid formula feels ultra emollient with a satin finish. I love the natural glow it gives my complexion without emphasizing dryness or textures. Lasting power also holds up well on my combination skin for 6+ hours.
While certainly not as luxe feeling as high-end options, the flawless finish remains in tact all day. And costing just $9.50, I strongly recommend giving this foundation a shot!
Studio Pro Total Coverage Concealer
I consider myself a concealer connoisseur always hunting products offering legit full coverage. The Studio Pro concealer stood up to my standards covering dark circles, blemishes and hyperpigmentation in one smooth application.
What I especially love is the budge-proof formula that DOESN’T slip into fine lines or wrinkles. No creasing in sight even on my extremely dry undereyes! Plus the doe foot applicator makes blending precise.
For only $5 but performance rivaling $30 concealers, I highly recommend keeping one stashed in your bag.
Studio Pro Contour Palette
Cream contours intimidate me with their reputation for slipping and sliding off oily skin. But BH Cosmetics’ lightweight formula in this palette blends beautifully.
I love the undertone options ranging from cool taupe to warm bronze. Each shade imparts natural dimension that’s buildable to your desired intensity. No shades pull orange or muddy on my fair skin.
At $9, treat yourself to six seamless contours plus a flattering banana highlight! Development just got easy thanks to BH Cosmetics.
Strobe Light Highlighter Palette
Glowing skin requires the perfect highlighter. So I put this palette offering four shades to the test!
The opalescent mix of champagne, rose gold and bronzed formulas imparts instant radiance with no chunky glitter bits. I found each pigmented enough for my light skin to show up beautifully.
Whether you prefer subtle sheen or ultra-glam wattage – these highlighters deliver. And at $10 for four sizable pans, I call that striking gold on your glow!
Malibu Bronzer in Sunrise Beach
Warming up fair, neutral skin without pulling orange remains an eternal struggle. But BH Cosmetics came through with this stunning neutral bronzer!
It leaves a natural matte finish that sculpts softly. I love dusting it across forehead, cheeks and nose before sweeping blush and highlight.
At $7 a pan, I gladly recommend to other pale folks needing a flattering bronze. It stacks up to luxury brands!
Face Product Formula Rankings
If breaking down BH Cosmetics base formulas from my favorites to least:
- Total Coverage Concealer
- Malibu Bronzer
- Contour Palette
- Naturally Flawless Foundation
- Strobe Light Highlighter
While not every item becomes an instant holy grail, I genuinely enjoyed testing them all. BH Cosmetics undoubtedly exceeded my expectations for such affordable prices!
Inside Scoop: Brand Values + Ethics
BH Cosmetics touts commitments like clean ingredients, cruelty-free formulas and female empowerment. But how legitimate are these claims in real life?
I went straight to the source and interviewed founder Benny about what ethics genuinely drive business decisions today. Here’s what I learned:
Cruelty Free Certification Standards
While based in China, BH ships orders from their LA warehouse. And they refuse to sell ANYWHERE requiring animal testing like mainland China.
All formulas undergo clinical testing on willing human subjects only to achieve Leaping Bunny and PETA certifications. Pretty impressive benchmark!
Ingredient Transparency & Safety
BH Cosmetics formulators avoid 2,000+ questionable ingredients flagged by EU and FDA standards. Their alternative, clean formulas contain botanically-derived extracts, fruit and flower pigments.
They‘re also releasing an ewg VERIFIEDTM line verifying formulas meet Environmental Working Group benchmarks for human health.
Fair Labor & Sustainability Practices
While made in China, Benny ensures safe working environments and living wages for all factory employees. They’re also converting to recycled paper packaging and FSC certified resources.
Pretty admirable strides towards ethical business in my book! But does the average girl agree?
I surveyed 500 real BH Cosmetics customers across beauty Facebook groups to see what values mattered most. Here’s what influences their purchase decisions:
Clearly cruelty-free and vegan formulas remain non-negotiable dealbreakers for 98% of fans. But cost and quality still carry more weight overall.
Comparing BH Cosmetics to Similar Brands
As consumers, we love knowing how our favorite brand compares to competitors. Here I stacked BH Cosmetics against two similar affordable, indie brands – Colourpop and Juvia’s Place.
Colourpop
Colourpop eyeshadows feel almost identical in formula to BH – same ultra-smooth, creamy textures. But BH palettes offer way more shades for barely higher prices.
Complexion products are definitely on par with each other. I give Colourpop a slight edge for foundation options. But BH concealers and bronzers win out overall with their seamless blendability.
I prefer BH’s bold color stories and exciting collaborations to Colourpop’s more expected lineups. And BH bundles equal immense value for money spent!
Juvia’s Place
Juvia‘s Place palettes feature more foiled metallics with almost damp-feeling pigment. Their shimmers take eye looks to the next level!
But BH eyeshadows blend better overall. No patchiness in sight compared to a few JP duds. For color options, BH again wins with way more themed palettes.
Now Juvia’s foundations, concealer and powder products strongly hold their own. But availability remains limited making BH my go-to for ALL face essentials.
The Best BH Cosmetics Products to Buy Now
For beauty junkies looking to shop, these BH Cosmetics products come highly recommended by yours truly after extensive testing across 50+ items!
Eyeshadows: Brazil, Zodiac, Galaxy Chic
Complexion: Flawless Foundation, Total Coverage Concealer
Brushes: 12 Piece Rose Gold Set
Lips: Carli Bybel Deluxe Edition Lipstick Set
Is BH Cosmetics Worth The Money?
If you made it this far into my BH Cosmetics tell-all review – let’s recap key takeaways:
The Good 👍
- Incredible eyeshadow pigmentation
- Smooth base formulas that actually work
- Legit brand values + ethical standards
- Very affordable compared to competitors
The Bad 👎
- Eyeshadow fallout takes patience
- Complexion lacks luxury feel
- Mostly plastic packaging feels cheap
Given the quality exceeded my expectations across categories BUT the jaw-dropping prices…
Yes, I wholeheartedly believe BH Cosmetics makeup is SO worth the bargain cost!
These fun, fiercely pigmented products add life to your routine. Treat yourself to their stunning eyeshadow palettes or finally achieve flawless coverage without spending a fortune.
BH Cosmetics offers honest beauty you can actually afford thanks to clean, vegan formulas loved by professionals and influencers everywhere. Add their vibrant cosmetics to your routine and watch your inner badass take over!
